Vapehitz Distribution or better known as Vapehitz is one of the personal vaporizer (e-cigarette) shops in Bandung. Founded in 2014, Vapehitz has now developed into one of the prima donna of vaporizer connoisseurs in Bandung. This is supported by many things, along the way, Vapehitz has succeeded in attracting many customers, which has proven to be a pioneer of their membership card program, and currently more than 2000 permanent members have registered. In addition, Vapehitz often organizes large vape events every year, and at the beginning of 2018, they have just become one of the sponsors of the largest vape event in West Java, namely the Java Vape Expo on March 31 – April 1 2018, at Graha Manggala Siliwangi, Bandung. Vapehitz Distribution, as the name implies, also distributes their products, both liquids, devices, and various other vaporizer-related items throughout Indonesia. Vapehitz's success in the eyes of vaporizer lovers may be supported by good marketing communications. This may also be one of the reasons that the success of the vaporizer industry in the United States, in the world, or even in Indonesia are also supported by marketing communications carried out by players in the existing vaporizer industry. E-cigarettes, also known today as personal vaporizers, vapors, or vapes, have become a trend and lifestyle for people in various parts of the world, one of them is in Indonesia. Many people use it as a substitute for cigarettes because it contains nicotine, one of the substances that causes addiction to conventional cigarettes, as well as a trend or lifestyle. The vaporizer trend itself in Indonesia since its appearance has been loved by young people to the elderly, due to the use of devices that seem sophisticated, modern, and also accompanied by a variety of unique flavors.
Vaporizer itself is a device that delivers nicotine in liquid form (liquid) which is converted into vapor by using vapor with electric technology from battery power. A vaporizer/vapor/vape is an electrical device that draws power from a battery that produces a heating element, filled with a special liquid called e-liquid which is heated and becomes vapor. The sensation of vapor itself is quite similar to conventional cigarettes, and is offered in various flavors3. This is what makes vapor loved as a new lifestyle among the people.
Vapehitz itself already has three stores in Bandung. His first shop was on Jl. Palasari no. 20, which is named Premium Vapehitz Lounge. Both stores are located on Jl. Martanegara no.8, which is named Vapehitz Fourspeedlab (currently closed because it is too close to the main store), and the third is a franchise shop located on Jl. Bagus Rangin no. 21a, named Vapehitz Studio, just had its soft opening on September 10, 2017.
In recent years, Vapehitz emerged and became a provider of vaping equipment services for vaporizer connoisseurs in Bandung. This can be seen from the launch of the Vapehitz Membership Card, which is the first vaporizer store in Bandung that has a membership card facility that makes customers loyal to shop for vape needs at Vapehitz. Vapehitz in conducting promotions, often use promotional communication tools, such as direct sales, personal selling, advertising, sponsorship, and events.
Vapehitz is one of the largest vaporizer shops in Bandung out of the many stores. Vapehitz was built and developed since 2014 By Dandy Erkana. Starting from a garage in his house, in the Suryalaya area, Bandung, which became the beginning of the story of Vapehitz's development into a vaporizer shop that is quite famous in the city of Bandung. Vapehitz itself already has three stores in Bandung. His first shop was on Jl. Palasari no. 20, which is named Premium Vapehitz Lounge. Both stores are located on Jl. Martanegara no.8, which is named Vapehitz Fourspeedlab, and the third is a franchise shop located on Jl. Bagus Rangin no. 21a, which is called Vapehitz Studio. Vapehitz actually also has a liquid with its own brand, namely Juicenation Company, which is also a well-known local liquid. Juicenation Company is an e-juice manufacturing and distribution company that was founded in March 2015.
Starting with the first 30ml liquid products, Berry Shake and Fruitsie Whoopsie, we hope that Indonesia can stand on its own feet, considering that at that time (2014 – 2015) Indonesia could only be a connoisseur and importer of foreign liquids such as Malaysia, US, and France.
October 2015 Juicenation Company, which is still under the same umbrella as Vapehitz, is struggling to lift the Indonesian domestic market with the main focus being Malaysia's exports. Vapehitz itself has a vision of “To become the largest vaporizer shop and distributor in Indonesia”, and has a mission of “Providing an alternative for smokers to quit and live a healthier life”. Vapehitz believes this mission through an interview with Vapheitz Store Manager, Andriaji, that one way for smokers to stop consuming cigarettes is to use a vaporizer as an alternative, this is believed by Vapehitz because there is a lot of evidence that vaping has a lower risk compared to cigarettes through several existing studies.
Vapehitz has many products that are divided into 4 broad categories, namely mod (device), atomizer, liquid, and accessories. The mod consists of various types which are divided into 100 sections, tailored to the brand, type, and color variant. The price ranges from IDR 200,000 – IDR 3,400,000. The atomizer or part that functions to convert liquid liquid into vapor, which is usually found above the mod, is listed on Vapehitz as many as 87 products, with a price range between IDR 75,000.00 – IDR 1,000,000.00. Liquid or liquid for vaping, consisting of local and imported which reaches 266 products, with a price range of Rp. 100,000 - Rp. 300,000.00. Accessories, which are divided into products such as batteries, bags, cartridges, coils, cotton, driptip, and others, have recorded 97 products with a price range of IDR 10,000.00 – IDR 450,000,001. The Vapehitz Marketing Team markets their products offline or through the store, and online via BukaLapak and contact via WhatsApp.
Vapehitz is also active as a maker, participant, or sponsor of vape events not only in Bandung, but also in Jakarta. Call it the Java Vape Expo, which is the largest annual vape event in West Java, then Vapehitz also attended Jakarta VapeFest. Not only stopping to be active in events, selling vape and liquid goods, Vapehitz also contributed his work through the Pusaka Mod (device/vape device) and RDA Prabu, which were combined into Pusaka Prabu.
Vapehitz also launched a membership card, and was a pioneer in launching membership cards for vape shops in Bandung. The member cards are divided into two types, silver and gold, each of which has different advantages. This certainly forms a lot of loyal customers for Vapehitz. Currently, there are more than 2000 people registered as members.
Vapehitz with many variants of various types of products with varying price ranges, makes Vapehitz want to be the number one vape company and shop in the minds of consumers, by providing all the needs in the vape world that can be reached at different prices. Vapehitz has many products which is divided into 4 major categories, namely mod (device), atomizer, liquid, and accessories. The mod consists of various types which are divided into 100 sections, tailored to the brand, type, and color variant. The price ranges from IDR 200,000 – IDR 3,400,000. The atomizer or part that functions to convert liquid liquid into vapor, which is usually found above the mod, is listed on Vapehitz as many as 87 products, with a price range between IDR 75,000.00 – IDR 1,000,000.00. Liquid or liquid for vaping, consisting of local and imported which reaches 266 products, with a price range of Rp. 100,000 - Rp. 300,000.00. Accessories, which are divided into products such as batteries, bags, cartridges, coils, cotton, driptip, and others, have recorded 97 products with a price range between Rp. 10,000.00 - Rp. 450,000.00.
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